Rich Greenough is a senior finance executive known for bringing steady judgment into moments that matter most. He works with boards, CEOs, and leadership teams navigating growth, transition, and high stakes decisions.

Over more than three decades, Rich has operated across public companies and private equity environments. His experience spans SaaS, Energy, Mining, Manufacturing, and Agriculture, with a focus on capital strategy, governance, and building finance functions that support long term performance.

What defines Rich’s work is not just what he has done, but how he operates. He believes finance should function as a strategic partner inside the business, not a back office necessity. His approach is direct, measured, and grounded in disciplined decision making.

Through Greendog, Rich partners with leaders who value experience, discretion, and sound judgment. Whether stepping in as a fractional CFO or guiding broader finance mandates, the focus is consistent. Strengthen decision making. Build resilient organizations. Leave teams stronger than they were found.